Customer Success Story
Customer Success Story
Customer Success Story
How Ashby Lumber Modernized Their Credit Operations
Learn how Ashby Lumber transformed their credit application process, reducing processing time by 80% while maintaining rigorous standards.



About Ashby Lumber
Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.
About Ashby Lumber
Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.
About Ashby Lumber
Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.
The Challenge
The Challenge
The Challenge
Manual Processes Slowing Down Growth
Before NetNow, Ashby Lumber faced several challenges with their credit application process:
Time-consuming PDF forms that required manual handling
Lengthy trade reference collection process taking up to 3 days
Week-long delays for bank reference verification
Constant back-and-forth communication for additional information
Before NetNow
1-2
Days for Application Form
Manual PDF forms requiring printing and scanning
1-2
Days for Application Form
Manual PDF forms requiring printing and scanning
1-2
Days for Application Form
Manual PDF forms requiring printing and scanning
2-3
Days for Trade References
Constant follow-ups and manual tracking
2-3
Days for Trade References
Constant follow-ups and manual tracking
2-3
Days for Trade References
Constant follow-ups and manual tracking
7+
Days for Application Form
Essential information taking too long to verify
7+
Days for Application Form
Essential information taking too long to verify
7+
Days for Application Form
Essential information taking too long to verify
The Solution
The Solution
The Solution
Modernizing Credit Operations with NetNow
Ashby Lumber implemented NetNow's comprehensive credit management platform to transform their entire credit process.
The Results
The Results
The Results
Transformative Business Impact
The implementation of NetNow delivered significant improvements across Ashby Lumber's credit operations.

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."
Tom Hogan
VP of Finance, Ashby Lumber

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."
Tom Hogan
VP of Finance, Ashby Lumber

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."
Tom Hogan
VP of Finance, Ashby Lumber
Let’s chat about about optimizing your Credit & Collections process
Sign up for a free trial of our platform today!
The Most Advanced Credit Application Platform
Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber

Trusted by






Let’s chat about about optimizing your Credit & Collections process
Sign up for a free trial of our platform today!
The Most Advanced Credit Application Platform
Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber

Trusted by






Let’s chat about about optimizing your Credit & Collections process
Sign up for a free trial of our platform today!
The Most Advanced Credit Application Platform
Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber

Trusted by






Modernizing credit applications for the digital age.
76 Richmond St. E, Unit 450
Toronto, ON, M5C 1P1
42 Broadway, Suite 12
New York, NY 10004
Products
Solutions
© 2025 NetNow. All rights reserved.
Modernizing credit applications for the digital age.
76 Richmond St. E, Unit 450
Toronto, ON, M5C 1P1
42 Broadway, Suite 12
New York, NY 10004
Products
Solutions
© 2025 NetNow. All rights reserved.
Modernizing credit applications for the digital age.
76 Richmond St. E, Unit 450
Toronto, ON, M5C 1P1
42 Broadway, Suite 12
New York, NY 10004
Products
Solutions
© 2025 NetNow. All rights reserved.