Customer Success Story

Customer Success Story

Customer Success Story

How Ashby Lumber Modernized Their Credit Operations

Learn how Ashby Lumber transformed their credit application process, reducing processing time by 80% while maintaining rigorous standards.

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About Ashby Lumber

Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.

About Ashby Lumber

Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.

About Ashby Lumber

Ashby Lumber is a leading building materials supplier serving the Bay Area with locations in Berkeley and Concord. Renowned for its exceptional customer service and quality products, Ashby Lumber offers comprehensive Door and Window Showrooms at both locations, featuring a wide range of replacement windows and entry door systems to suit every style and need. The Berkeley location also boasts a Kitchen and Bath Showroom showcasing the latest designs in fixtures. With a strong commitment to innovation and modern technology, Ashby Lumber continues to be a trusted partner for builders, contractors, and homeowners across the region. As their business grew and customer demands evolved, Ashby Lumber recognized the need to modernize their credit operations to maintain their high standards of service and efficiency.

80%

Reduction in Processing Time

80%

Reduction in Processing Time

80%

Reduction in Processing Time

10X

Return on Investment

10X

Return on Investment

10X

Return on Investment

5-8

Hours Saved per Application

5-8

Hours Saved per Application

5-8

Hours Saved per Application

100%

Customer Satisfaction

100%

Customer Satisfaction

100%

Customer Satisfaction

The Challenge

The Challenge

The Challenge

Manual Processes Slowing Down Growth

Before NetNow, Ashby Lumber faced several challenges with their credit application process:

Time-consuming PDF forms that required manual handling

Lengthy trade reference collection process taking up to 3 days

Week-long delays for bank reference verification

Constant back-and-forth communication for additional information

Before NetNow

1-2

Days for Application Form

Manual PDF forms requiring printing and scanning

1-2

Days for Application Form

Manual PDF forms requiring printing and scanning

1-2

Days for Application Form

Manual PDF forms requiring printing and scanning

2-3

Days for Trade References

Constant follow-ups and manual tracking

2-3

Days for Trade References

Constant follow-ups and manual tracking

2-3

Days for Trade References

Constant follow-ups and manual tracking

7+

Days for Application Form

Essential information taking too long to verify

7+

Days for Application Form

Essential information taking too long to verify

7+

Days for Application Form

Essential information taking too long to verify

The Solution

The Solution

The Solution

Modernizing Credit Operations with NetNow

Ashby Lumber implemented NetNow's comprehensive credit management platform to transform their entire credit process.

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

The Results

The Results

The Results

Transformative Business Impact

The implementation of NetNow delivered significant improvements across Ashby Lumber's credit operations.

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."

Tom Hogan

VP of Finance, Ashby Lumber

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."

Tom Hogan

VP of Finance, Ashby Lumber

"NetNow has revolutionized how we handle credit applications. The centralized credit management system really makes things easier to control, manage, and we lose less time with unnecessary communication. What used to take weeks now takes minutes."

Tom Hogan

VP of Finance, Ashby Lumber

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!